Guidelines

The Opening Screen and one of the three End Screen options are mandatory. To help avoid any branding errors we simply ask you to use the provided cards with appropriate scaling and placement.

Download .psd

3MB (.zip)

opening screen

  • The opening screen is mandatory for every Maserati video
  • Video title is mandatory for videos related to events or partners
  • Video title is not mandatory for brand videos

END SCREEN OPTIONS

There are four options to serve four different objectives

MASERATI COMMUNICATION LOGO WITH WEBSITE

  • To be applied to brand videos or when main topic of the video has no hashtag of reference
  • Country website should be localized e.g. maserati.it

MASERATI COMMUNICATION LOGO WITH WEBSITE AND HASHTAG

  • To be applied when main topic of the video has a dedicated hashtag
  • Country website should be localized e.g. maserati.it
  • Hashtag should be customized e.g. #MasterMaserati

MASERATI COMMUNICATION LOGO WITH WEBSITE AND SOCIAL MEDIA ICONS

  • To be applied to give visibility to active social media channels
  • Social media icons can be added or reduced accordingly, following appropriate scaling and placement
  • Country website should be localized e.g. maserati.it

MASERATI COMMUNICATION LOGO WITH TITLE OF ADV CAMPAIGN

  • To be applied to the video used for specific Adv campaign (example of “Gran Finale” campaign developed by US)
  • Country website should be localized e.g. maserati.it
  • Complete Adv campaign URL should be shown