Digital guidelines

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The logo

use and applications

The Maserati communication logo must be applied to all communication materials, press releases and used across all marketing events. The logo should always be center aligned.

colors

The preferred color for the Maserati communication logo is Dark Grey.
download logo

exclusion zone

The exclusion zone consists of a rectangular area surrounding the Maserati communication logo, within which no text or graphical elements are allowed.

minimum logo size

To ensure readability, the logo's base length must always be equal to, or greater than, 42 px in digital applications.

monochromatic version

The Maserati communication logo may only be used in Black on those instances in which Dark Grey isn't available. This version may only be implemented as Black on White background, or in White on full Black background. Other colors or greyscale variants are forbidden for both the communication logo and its background.
Negative version Positive version

background colors

The Maserati communication logo should be reproduced against institutional color palette backgrounds. The negative logo (White) should be used against Navy Blue, Black, Dark Grey and Feature Grey backgrounds. The positive version should be used on Slate Grey, Light Grey and White backgrounds.
Navy Blue
RGB: 12.35.64
HEX: 0c2340
Black
RGB: 0.0.0
HEX: 000000
Dark Grey
RGB: 33.39.33
HEX: 333333
Feature Grey
RGB: 117.120.123
HEX: 666666
Slate Grey
RGB: 187.188.188
HEX: b6b6b6
Light Grey
RGB: 217.217.214
HEX: ebebeb
White
RGB: 255.255.255
HEX: ffffff